The nicotine strength listed for e-liquid is the number of milligrams of nicotine per millilitre in a bottle. That means a 10ml bottle of 6mg

nicotine e-liquid would have 60mg of nicotine (6mg x 10ml).

The new legislation from the TPD restricts e-liquid to a nicotine strength of no more than 20mg/ml. You can read more information about TPD

regulations 

If you smoke regular cigarettes (like a Marlboro Red), there is approximately 1.2mg of nicotine in each cigarette, or 24mg of nicotine per pack

(1.2mg x 20 cigarettes).

If you smoke light cigarettes (like a Marlboro Light), there is approximately 0.7mg of nicotine in each cigarette, or 14mg of nicotine per pack

(0.7mg x 20 cigarettes).

If you smoke Ultra Light cigarettes (like a Silk Cut), there is approximately 0.5mg of nicotine in each cigarette, or 10mg of nicotine per pack

(0.5mg x 20 cigarettes).

As you make the switch to vaping from regular cigarettes, you can consider this a guide to the nicotine strength you should try. Of course, this

isn't definitive as other factors, such as VG/PG ratio and your chosen flavour can have an effect on the nicotine hit, so you should always

experiment with a few variants. 

10+ regular cigarettes per day = 18 mg nicotine strength

Up to 10 light cigarettes per day = 12 mg nicotine strength

Up to 10 ultra-light cigarettes per day = 6 mg nicotine strength

Very light/occasional smokers = 3 mg nicotine strength

Nicotine free = 0 mg nicotine strength

What is propylene glycol (PG) and vegetable glycerine (VG)?

PG and VG are the liquids that help burn the nicotine to vapour. They are both recognised as safe by the Food Standards Agency and are in

many processed foods and cosmetics.

PG is tasteless and derived from plants. It is used in baked goods, medicines and cosmetics. The liquid is thinner than VG and so produces

less vapour. PG produces more throat hit that is similar to smoking a regular cigarette. It is better suited to lower powered devices and can

carry a higher nicotine content. One of the downsides of a high PG e-liquid is that it may cause some throat dryness.

VG tastes a little sweet but the flavour is too small for most people to detect. It's used in baked goods, sweeteners, and as a filler in foods. The

liquid is thicker which helps to produce lots of vapour and, as it's the vapour that carries the flavour, high VG vape juice provides a more intense

taste sensation. The vapour also carries the nicotine, so vapers who prefer high VG liquids generally opt for a lower nicotine strength. In order

to produce the large vape clouds, more power is required so you should consider more powerful hardware to heat the VG effectively.

Most people start out with a 50/50 mix which has been determined to be a very optimal blend and can be used effectively in a smaller starter

kit. As you experiment with different juices that use different blends, you may choose a juice with more VG for more vapour production, or

more PG for throat hit with 60/40 mixes or even 70/30.

An important consideration is allergies or reactions to either PG or VG, in which case you should buy a blend that uses less of that item. These

reactions are typically more common with PG than VG.

What PG/VG split do your e-liquids contain?

The majority of our own brand range of China made Vape e-liquids are a 50/50 VG/PG split, but each flavour shows the specific blend in the listing on our site

Our premium, high VG China made Vape  e-liquids contain either 70(VG)/30(PG) or 80(VG)/20(PG) and are fantastic for flavour delivery and vapour production.